Backlink is kind of inbound link which comes to your site, that means any link outside your website you put and users after clicking come to your site. Backlink is important because this is the only way you can show your visibility over the internet and by which you would be able to rank your website over any Search Engines, because all Search Engine work on almost same principle.
You have heard many of the times about this word “backlink” and a website with lots of backlink likely to be rank higher in majority of Search Engines including “Google”.
Here is the detailed description about backlinks and its direct benefits. Below are some common terms related to backlink.
Link Juice is a term which basically defines type of value and quality to be pass on to the link posted on other site . Link juice is a term which is followed when you create a backlink. Because through backlink, type of quality will be pass which is defined by “Nofollow” or “Do-follow” attribute.
So this is why all SEO concerned persons should know about this, since it is responsible to increase “Page Authority” of website.
As mentioned above, it is one of the attribute responsible to pass quality of one website to other. But in case of Nofollow link or attribute, posted link will not be passed any value or link juice by a website where link is posted. So it’s in the hand of webmaster or website author to give Do-follow or Nofollow attribute to posted link.
For example – Let say I have posted an Article on some site, and in content part by use of Anchor tag a link of “abc.com/training ” is posted on word “training”. So when the article containing link gets published, that link is provided with “Do-follow” or “Nofollow” attribute like –
In case of Nofollow link or attribute, posted link will be passed by value or link juice by a website where link is posted. So it is best for any website to get Do-follow attribute from high quality websites.
So for an above example Do-follow attribute will be like –
These are some terms related to backlink, so whenever we post some links outside my website these attribute will be responsible for ranking on Search Engines and specially on Google.